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Bachelor of Commerce (B.Com.), Mahatma Gandhi University Kerala

M.Com.; M.Phil (Mahatma Gandhi University, Kerala)

Ph.D. (Indian Institute of Management Jammu, India) 

Robin Roy

Assistant Professor

Email robin.roy@jgu.edu.in
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ORCID ID 0000-0002-1002-2049
Key Expertise Online retailing, Online consumer review, Consumer confusion, Mindfulness, Information quality, Consumer decision making, Consumer indecisiveness

Bachelor of Commerce (B.Com.), Mahatma Gandhi University Kerala

M.Com.; M.Phil (Mahatma Gandhi University, Kerala)

Ph.D. (Indian Institute of Management Jammu, India) 

Biography

Robin Roy is an Assistant Professor in the Marketing area at Jindal Global Business School, OP Jindal Global University. He has completed a Doctoral Programme at the Indian Institute of Management Jammu in the area of Marketing. His research interest lies in the areas of online reviews and online retailing. Specifically, he works on issues related to online consumer review, consumer confusion, mindfulness, information quality, and indecisiveness in online retailing. He is a mixed methods researcher with methodological proficiency in qualitative and quantitative research. His papers have been accepted and appeared in peer-reviewed international reputed journals. He serves as an active reviewer for numerous esteemed marketing journals.

Furthermore, his work has been accepted and presented at various academic conferences, consortiums and seminars, including the AMS WMC- Mauritius 2024, AMA-IMA Sheth Consortium- Bangalore 2023, AMS conference-US 2022, and NASMEI-Chennai conference 2021. Before a PhD program, he worked with the Indian Institute of Management Kozhikode as an academic associate (2019-2020) and assistant professor in commerce at Saint Berchman's College Changanacherry, Kerala (2017-2019). He holds an MPhil and post-graduate degree in commerce from Mahatma Gandhi University Kerala.

Principles of Marketing

B2B Marketing

Principles of Management

Emerging Technologies in Business

Business Statistics

Qualified UGC National Eligibility Test (NET) January 2018

Field Research Coordinator & Panel Discussion Guest, Flood Research Report Release Program organized by Special Centre for Disaster Research, Jawaharlal Nehru University, Delhi, India, October 26, 2018.

Best Paper Award, National Conference on Issues in Emerging Markets, Chandragupt Institute of Patna, Bihar, India, December 11, 2017

Principles of Marketing, Marketing Management, Consumer Behavior, Integrated Marketing Communication, Product and Brand Management, Strategic Marketing, Retail Management, B2B Marketing and Grounded Theory.

Reviewer, Journal of Computer Information Systems, 2024-2025

Reviewer, Benchmarking: An International Journal, 2024-2025

Academy of Marketing Science (2024-2025)

Roy, R., & Shaikh, A. (2024). The impact of online consumer review confusion on online shopping cart abandonment: A mediating role of perceived risk and moderating role of mindfulness. Journal of Retailing and Consumer Services, 81, 103941. https://doi.org/10.1016/j.jretconser.2024.103941

Roy, R., & Shaikh, A. (2024). Post-pandemic motivations for consumers’e-retailer preference in an emerging market: a qualitative approach. Global Knowledge, Memory and Communication. https://doi.org/10.1108/GKMC-02-2024-0061

2024 Academy of Marketing Science World Marketing Congress, Heritage Awali, Bel Ombre, Mauritius, June 25-29, 2024. (Paper titled: The impact of online consumer review confusion on online shopping cart abandonment: A mediating role of perceived risk and moderating role of mindfulness)

11th AIM-AMA Sheth Doctoral Consortium 2023, Jagdish Sheth School of Management, Bengaluru, India, December 20-23, 2023. (Paper titled: Online review confusion on consumer indecision: Evidences from multiple studies)

2022 AMS Annual Conference, May 25-27, Monterey, CA, USA (Roy, R., Shaikh, A. (2023). How Consumers Process Online Reviews for Purchase Decision: A Grounded Theory Approach: An Abstract. In: Jochims, B., Allen, J. (eds) Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs. AMSAC 2022. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-031-24687-6_156).

15th Great Lakes NASMEI (North American Society for Marketing Education in India) Marketing Conference, Chennai, India, December 23, 2021. (Paper titled: Post-pandemic motivations for consumers’ e-retailer preference in an emerging market: a qualitative approach)

International Conference on Strategy, System and Services for Sustainability and Scalability of Business, School of Management (Pondicherry Central University). ‘GST- Awareness, perception, and Practical Difficulties Faced by Retail Traders-Evidences from Kerala’, March 23-24, 2018
Email robin.roy@jgu.edu.in
ORCID ID 0000-0002-1002-2049
Key Expertise Online retailing, Online consumer review, Consumer confusion, Mindfulness, Information quality, Consumer decision making, Consumer indecisiveness
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